Czech It Out
Czech Republic-based bike manufacturer Superior has incurred the wrath of cyclists worldwide after making a host of seriously sexist remarks in its blurb for its new women’s mountain bike.
Superior claim that female cyclists ‘do not generally need to push their limits’ and that they ‘just want to enjoy the time spent in nature’ when they ride downhill trails.
The blurb reads: “Female cyclists do not generally need to push their limits, race against time and increase their adrenaline when riding rough downhill trails.
“They just want to enjoy the time spent in nature on the bike, and their expectations from the bike are completely diff erent than men’s. They look mainly for safe, easy and, of course, stylish bikes that have good and natural handling.”
Read more at http://www.cyclingweekly.co.uk/news/latest-news/twitter-reacts-to-manufacturers-sexist-blurb-on-female-mountain-bike-range-175003#KsZeU46I3Vh3Byld.99